Blink: The Power of Thinking Without Thinking
Blink: The Power of Thinking Without Thinking
Author: Malcolm Gladwell
Number Of Pages: 288
EAN: 9780316172325
Release Date: 11-01-2005
Summary:
Get ready to rethink everything you know about decision-making. 'Blink: The Power of Thinking Without Thinking' by Malcolm Gladwell guides us through the world of split-second decisions. He explores our internal computer, the 'adaptive unconscious' that size up situations, people, and even objects in an instant - faster than the blink of an eye. Gladwell presents fascinating cases like art experts who can sense a fake piece at a glance, a firefighter who instinctively knows when to exit a blazing building, and a tennis coach who can predict double faults before they happen. These stories uncover our ability to use limited information to come to conclusions. However, Gladwell warns that this instinctive decision-making can also lead to disastrous judgments and biases, influenced by our experiences and environment. Blink reminds us that our subconscious is smarter than we think, and harnessing its power can transform our decision-making.
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