Blink: The Power of Thinking Without Thinking

Blink: The Power of Thinking Without Thinking

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Author: Malcolm Gladwell

Number Of Pages: 288

EAN: 9780316172325

Release Date: 11-01-2005

Summary:

Get ready to rethink everything you know about decision-making. 'Blink: The Power of Thinking Without Thinking' by Malcolm Gladwell guides us through the world of split-second decisions. He explores our internal computer, the 'adaptive unconscious' that size up situations, people, and even objects in an instant - faster than the blink of an eye. Gladwell presents fascinating cases like art experts who can sense a fake piece at a glance, a firefighter who instinctively knows when to exit a blazing building, and a tennis coach who can predict double faults before they happen. These stories uncover our ability to use limited information to come to conclusions. However, Gladwell warns that this instinctive decision-making can also lead to disastrous judgments and biases, influenced by our experiences and environment. Blink reminds us that our subconscious is smarter than we think, and harnessing its power can transform our decision-making.

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