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The Hidden Persuaders

The Hidden Persuaders

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Author: Vance Packard

Number Of Pages: 240

EAN: 9780978843106

Release Date: 01-07-2007

Summary:

"The Hidden Persuaders" by Vance Packard exposes the covert tactics used by the advertising and marketing industries to influence consumer behavior. Packard reveals how these industries study the subconscious desires and fears of people to manipulate their choices, often without the consumer's awareness. The book delves into the use of psychological techniques, including depth psychology and motivational research, to create more compelling advertising strategies. It explores themes of manipulation and ethical boundaries in marketing, showing how advertisers craft campaigns that resonate with personal identities and emotions to drive sales. The book is a critical and thought-provoking examination of the control and power that advertisers hold over public consumption, making it a must-read for understanding the forces shaping consumer culture.

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