The Lean Startup
The Lean Startup
Author: Eric Ries
Number Of Pages: 336
EAN: 9780307887894
Release Date: 13-09-2011
Summary:
Are you interested in starting a business? 'The Lean Startup' by Eric Ries is your guide. It's all about being smart with your resources and learning from your customers. He suggests that startups should be agile, continuously testing their vision by releasing early versions of products, a concept known as Minimum Viable Product or MVP. Your customers try and test it, give feedback, and you use this information to improve the product. This cycle of building, measuring, and learning keeps repeating. So, you're constantly improving, based on what your customers really want, not what you think they want. Ries's approach helps you avoid big costly mistakes, by spotting them when they're still small and easier to fix. He also points out that startups are not about creating the perfect product or service rather it's about engaging in a process of continuous learning and adjustment. So, are you ready to start learning from your customers?
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